EA closes SimCity Social, The Sims Social, and Pet Society on June 14



For a while, it seemed like EA was ready to play a big chunk of its social media gaming future, introducing Facebook-oriented ports like SimCity Social and The Sims Social as well as more original titles. Turns out the game publisher isn’t quite ready to be a social butterfly: after a previous pick that focused heavily on sports-themed web games, EA is pulling out SimCity Social, The Sims Social and Pet company June 14. There is no mystery at the close, as EA explains that the initial strong demand quickly waned – name recognition got its foot in the door of the business, but did not keep it going. Thankfully, gamers who are feeling left out will at least be encouraged to upgrade to more popular games from EA’s studio PopCap, though the company hasn’t provided any additional details except to say that an offer is coming. We are all in favor of moving resources to where they will be truly appreciated, although we cannot help but feel sorry for Simcity fans who have just been burned twice in a row.

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