Good Eggs Announces Expansion into Pet Essentials

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OAKLAND, Calif.–(BUSINESS WIRE)–Today Good Eggs introduced a revolutionary and curated selection of pet foods, treats and supplements to its award-winning online marketplace, setting the standard for the highest quality, maximum integrity products for cats and dogs in industry, delivered the same day. Marking its evolution as a complete solution for conscious households, customers across California can easily shop premium organic groceries, exceptional produce, seasonal selections of easy meal kits, and ready-to-eat entrees. – and now pet necessities – without having to compromise their values. or settle for nothing less than tasty, humane, ethical and sustainable items.

“We consider our pets to be part of our families and believe the food they eat directly impacts their health and happiness, so adding the category was a natural next step for us,” said declared Bentley Hall, CEO of Good Eggs. “When we began the process of building the collection, we discovered indifferent animal welfare standards and a lack of ingredient transparency in the industry. This discovery forced us to start fresh and establish a new superior sourcing standard that reflects our values.”

As part of the brand’s commitment to its producers, people and the planet, the pet assortment has been thoroughly evaluated against a rigorous checklist of ethical and humane practices. Guided by the same rigorous 100-point verification process that defines Good Eggs, foragers and brand experts have ensured that only Global Animal Partnership (GAP)-certified partners – creator of farm animal welfare standards most complete in North America – animal protein and organic, non-GMO products are coming to the site. The result is a unique and unparalleled collection of products from the best producers in the West, most of which were previously only available through distributors and boutiques.

Available on the Good Eggs website and through the app, customers can now browse hundreds of carefully selected pet items. From dry, moist, and raw foods to lightly cooked, fresh, and dehydrated, assortment highlights include the only truly wild USDA-certified deer treats and antlers in the land of Maui Nui Venison (Maui, Hawaii), pure pork of human quality. dog treats from famed salumeria Olympia Provisions (Portland, Oregon), raw, grass-fed, certified cruelty-free pet food from Cream Co. Meats (Oakland, CA), fiber cat litter sustainably sourced lumber from Ökocat (Ferndale, Washington), and ethically sourced supplements from Open Farm (Toronto, Canada), with dog and cat meal kits from Good Eggs Kitchen on the horizon.

Good Eggs delivery areas include the California Bay Area, Napa Valley, Los Angeles and Orange County. For more information, visit GoodEggs.com or download the iOS app.

ABOUT GOOD EGGS

Good Eggs is a revolutionary online marketplace that offers discerning customers a new food experience thanks to the brand’s deep commitment to its farmers, its employees and the planet. The result is an assortment of award-winning local foods, unparalleled customer service and the finest sourcing. industry standards with unparalleled sustainability practices. Driven by the unwavering belief that good food is the most powerful force for change, the brand is leading a movement to build a better, more resilient and human-centric food system for the 21st century – with 100% transparency. Based in the San Francisco Bay Area, the company directly supports California’s top organic farmers, manufacturers and growers and ships throughout the Bay Area, Los Angeles, Orange County and Napa Valley, with sights on the west coast and beyond in the near future. Good Eggs is privately owned. Investors include Benchmark, S2G Ventures, Glade Brook Capital Partners, Index Ventures, Obvious Ventures, GV and others.

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